Revenue operator.
Building toward CRO.

I'm Pablo de Quadras. I work at the intersection of sales, marketing, and product — building the revenue infrastructure that early-stage B2B startups need to grow with precision.

My interest is in the whole funnel: how you attract the right companies, qualify them efficiently, convert them, and make them stay. Not one part of that in isolation, but all of it as a system.

This site is where I think in public. Every week I write an article about something I've observed, learned, or been wrong about in B2B revenue. The goal is to document the craft of building a revenue function — from zero to something repeatable.

If you're an operator at a B2B startup trying to figure out the same things, you'll find value here. If you're a founder wondering whether your revenue motion is working, same.